Items where Author is "Sari, Ani Herna"
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Article
Kristiawati, Indriana and GS, Achmad Daengs and Sari, Ani Herna and Kusyanto, Heri (2019) CITRA MEREK PERSEPSI HARGA DAN NILAI PELANGGAN TERHADAP KEPUTUSAN PEMBELIAN PADA MINI MARKET INDOMARET LONTAR SURABAYA. The purpose of this study was to determine the effect of brand image, price perception, and customer value on purchasing decisions both partially and simultaneously on the Indomaret Lontar Surabaya Mini Marke. The sample amounted to 94 respondents with a, 6 (02).