Arisanti, Dian and Mudayat, Mudayat and Kilimandu, Isabela (2022) Marketing Mix of Dry Bulk Market Share at Jamrud Terminal. IJEBD International Journal Of Entrepreneurship And Business Development eISSN 2597-4785 pISSN 2597-4750, 5 (2). pp. 369-379.
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Abstract
Purpose: The purpose of this study is to find out and analyze how the marketing mix affects the market share of loading and unloading dry bulk at Jamrud Terminal. Design / methodology / approach: The method in this study uses a quantitative approach with multiple linear regression analysis Findings: The research is conducted on the service users of Jamrud Terminal Research limitations / implications: This study is only limited by using four independent variables and one dependent variable. The independent variables are product, price, promotion and place. The dependent variable is market share Practical Implications: The population is 54 employees determined by the Slovin formula and random sampling. Originality / Value: This research is conducted at a company using port service at Jamrud Terminal. Paper type: Research paper Keywords: Marketing Mix, Market Share, Loading and Unloading
| Item Type: | Article |
|---|---|
| Subjects: | H Social Sciences > HC Economic History and Conditions H Social Sciences > HD Industries. Land use. Labor H Social Sciences > HD Industries. Land use. Labor > HD28 Management. Industrial Management H Social Sciences > HE Transportation and Communications |
| Depositing User: | Diyan Opka Vandisia |
| Date Deposited: | 19 May 2022 13:38 |
| Last Modified: | 19 May 2022 13:38 |
| URI: | http://repositori.stiamak.ac.id/id/eprint/256 |
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